Q&A with Craig Davies, managing Director of Sub-Zero & Wolf

Sub-Zero & Wolf have long been synonymous with high performance, luxury and innovation in the kitchen. In this exclusive Q&A, we speak with Craig Davies, Managing Director of Sub-Zero & Wolf UK, about what makes the brand a ‘go-to’…

Why do you think the Sub-Zero refrigerator has become the iconic go-to for clients designing a new kitchen?

Sub-Zero represents the pinnacle of kitchen refrigeration both in terms of performance and design. Our clients are looking for reliability, innovation, and aesthetics that stand the test of time. Sub-Zero refrigerators deliver all three. From the signature louvre grille to the hand-finished stainless steel, every detail is designed to make a statement but it’s what’s inside that really counts. The dual refrigeration system, precise temperature control, and air purification technology ensure food stays fresher for longer – the most important aspect of a fridge as any professional or budding chef knows!

If you had to choose between a Wolf range cooker and eye-level Wolf M Series ovens with a gas hob, which would you choose and why?

Both configurations are designed to complement different types of households and culinary needs. For a unified, all-in-one professional setup, the Wolf range is outstanding and ideal for a statement kitchen and those who prefer a more traditional layout with everything in a single, powerful unit.

For those seeking flexibility, modern aesthetics, and enhanced functionality, the M Series ovens with a gas hob offer a tailored, ergonomic solution, making them the preferred choice in many contemporary homes where personalised design and performance go hand in hand.

Both are deserving, it really does come down to consumer needs.

Can you share some of the smaller details or features that our clients may not be familiar with across the Sub-Zero & Wolf product base?

Certainly! Our wine storage units are designed with dual temperature zones to accommodate reds, whites, and rosés perfectly. They also include bulk storage drawers and dessert racks for added versatility, and can be seamlessly integrated into any kitchen or even in dressing rooms, home offices or pool houses.

The Wolf warming drawers are an incredibly useful piece of equipment with an array of features such as moisture-retaining settings and quiet operation systems that make them ideal for busy households and entertainers alike. They’re also suitable for outdoor kitchens, which is something more clients are requesting.

What is the best-selling cooking appliance by Wolf in the UK and why do you think this is?

One of our top selling Wolf cooking appliances in the UK is the Dual Fuel Range, thanks to its all-in-one convenience, professional performance, and bold design. Combining precision gas burners with a consistent electric oven, it appeals to a wide range of cooking styles and suits traditional UK kitchen layouts. 

Its space efficient footprint makes it ideal for homes where integrated solutions are preferred, while its iconic aesthetic in showrooms and cooking demos contribute to its popularity. The Dual Fuel Range delivers reliability, versatility, and a true statement piece in the heart of the kitchen.

What advice would you give to a client designing a new kitchen when specifying the appliances?

Start by considering how you live and cook. Are you a keen baker? Do you entertain often? Do you have a large family or prefer simple meals? Your appliance choices should reflect your lifestyle. I also recommend involving your kitchen designer early in the process as placing appliances for workflow efficiency is key to a successful kitchen. And never underestimate the value of professional advice, our partners are trained to help clients make the right choices, from product selection to installation.

What is your favourite Sub-Zero and Wolf appliance to use at home?

For unrivalled precision and control, the Wolf gas cooktop cannot be beaten. The dual burners offer full coverage cooking from the super intense high-heat searing to the most delicate simmers, giving home cooks and professional chefs alike the flexibility they need.

Comments by Craig Davies managing director at Sub-Zero and Wolf UK

Images: Humphrey Munson, Photographer: Paul Craig