Fisher & Paykel London Experience Centre


Perhaps the best appliance showroom experience in London, Fisher & Paykel’s new experience centre is one you won’t want to miss.

Located in the heart of London’s West End, this unique showroom experience was spearheaded by Brinkworth – a global design company that is adept at creating spaces intended to build strong connections between people and brands. The London Experience Centre perfectly pairs clean lines and natural elements and the result is an inspiring series of spaces that translates the essence of Aotearoa New Zealand (Fisher & Paykel’s home) to Wigmore Street, Marylebone.

Completed in early 2024, the experience centre includes immersive, chef hosted ‘Mastery of Temperatures’ experiences, as well as kitchen showcasing and the seamless integration of Fisher & Paykel’s minimal and contemporary product styles. It’s safe to say, this is one showroom you won’t want to overlook! Here’s why:

The Experience Centre has been carefully curated as a stimulating creative environment composed of sculptural moments and spaces. These include a minimal kitchen, apartment kitchen, fabric care wardrobe and lastly, a subterranean social kitchen. Each space is a showcase of the potential of product styles, seamless integration, performance solutions, detailing and placement options.

If you are considering including Fisher & Paykel appliances within your kitchen, the Experience Centre Tour is a must. Suitable for a maximum of 8 people, these tours are designed to be suitable for anyone wishing to learn more about the appliances and company as a whole. This is the root of all experiences at the showroom, providing insight into the values, and design philosophies and a chance for Fisher & Paykel to showcase these premium appliances.

If you have already experienced Fisher & Paykel for yourself, or have already been fortunate enough to enjoy the showroom tour, there’s more on offer. Suitable for a maximum of 6 people (min 5) ‘Mastery of Temperatures‘ is an insight led conversation with Gigi, the experience centre’s chef. This involves a 5 course tasting menu that is served in the Social Kitchen. A breath-taking, paired backspace that you will relax in for 1.5 hours.

For those of you who aren’t familiar with the Social Kitchen, this is a truly special space at the heart of the Experience Centre. A working luxury kitchen, dining and wine experience space that brings to life food care, preparation, cooking as well as dishwashing insights that underpin our approach to product design. The Social Kitchen is used for mastery of temperature culinary experiences, which are an opportunity to understand the science, performance and human insights behind Fisher & Paykel appliance solutions: how cooking methods, temperature and heat types combine to aspire for those perfect flavour and texture profiles. In addition to this, you will also explore how different cooling methods, temperatures and humidity levels can affect food care and wine preservation. Bookings are essential.

For your taste of Fisher & Paykel’s new experience centre, visit the website here for more information. We promise you won’t be disappointed.

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