Handmade interiors house Fromental was launched in 2005 by partners Tim Butcher and Lizzie Deshayes with the aim of making the world’s most beautiful wallpapers, fabrics and accessories. 10 years on, it’s pretty safe to say they have achieved that goal.
At the launch of their new showroom in Chelsea Design Harbour during London Design Festival, it was incredible to see their exquisite selection of wallpapers, fabrics and accessories “in real life“. At H | M we always advise clients to come to one of our showrooms and experience the look and feel of the kitchens for themselves – there is no substitute for experiencing something in real life.
And it’s the same for Fromental. Their designs are featured in the world’s leading interior design magazines, their website is a work of art in itself, but, when you see their wallpapers in real life, they take your breath away.
Combining the finest skills together with luxurious fabrics, their distinctly British style blends historic classicism with the cutting-edge cool of London’s fashion scene to create contemporary, timeless interiors.
The creative team is a collaboration of talented designers and craftsmen from London and China. Offering high-end couture for walls, the Fromental artists can spend up to 600 hours elegantly stitching individual panels.
Collections include a unqiuely modern take on 18th Century Chinoiserie utilizing both monochromatic and vibrant colourways, contemporary, panoramic 20th century compositions alongside a Roomskins collection of subtle, non-repeating patterns.
Fromental’s new showroom is now open at the Design Centre, Chelsea Harbour which showcases a selection of their beautiful wallpapers and fabrics alongside fine fabrics, furnishings and finishes from their partners including Dessin Fournir, LINK Outdoor, Vanners, Studio E and Solomon & Wu. If you’d like to visit, the showroom is located at Unit 3.21, on the third floor of the centre dome. The Design Centre is open Monday – Friday 9.30am – 5.30pm to design professionals and the public.
All images: Fromental